Erika Laner
Interpreting and translating diploma (University of Vienna and Trieste). M.A. (marketing Webster University Vienna). English teacher and translator and interpreter (German, Italian, English, French).
Project management for several tourism companies and destination management in the sports and congressual area, free lance activity in advertising companies and organizer of events in Italy and abroad. She was operating in the cultural field (organization, handling, marketing, PR) for the Gustav Mahler Musikwochen and has been working - in the social area- for www.mamazone.it.
Events & Languages offers:
- We offer a full range of language translation services and language interpreter services.
- Organisation of seminars and conferences, Public relations & communication
Events & Languages operates in these areas:
Sports area
Collaboration in the race and press office of the Cross Country Skiing World Cup in Dobbiaco (1988, 1993, 1998).
1987-1990 "Alpirod" (International sledge dog race covering most of the alpine countries organised by Bianca srl, Milan). 1987/88/89 organisation of the stage in Dobbiaco, in 1990 I worked as official interpreter of the Press Office during the whole journey.
In 1988 I started preparing and promoting (with trips to Finland, Austria, Canada and Sweden) the "Masters World Cup 1991" (cross country skiing World Championships for senior athletes) in Dobbiaco. I was responsible for the whole event, having a staff of approximately 50 people and handling more than 1200 athletes from 22 countries.
January 1997 Snowboard Word Championship in San Candido/Innichen (I). Responsible of the Press Office.
March 2000 Nokia FIS Snowboard World Cup in Innichen/Sexten (I). Responsible of the Press Office.
January-June 2002 Project management of the event „Varo Mascalzone Latino a Napoli“ (christening of the Italian boat participating in the America’s Cup in New Zealand) organised by Tim – Assistgroup (I-42020 San Polo d’Enza). Planning and development of the media concept and organisation of the national and international TV- Broadcasting of the event (channel acquisition and co-ordination).
Cultural area
1985-2022 organisation and management of the Festival "Gustav Mahler Musikwochen in Toblach”. Supervision of all print material and of all communication activities. Co-ordination of artistic and scientific programmes. Acquisition of sponsorships, supervision of several promotion and marketing activities. Public relations and communication. Supervision and co-ordination of all concerts and events in loco. www.gustav-mahler.it
1999-2001 Free lance collaboration with Art-Concerts Gmbh (Franz Abraham, Munich). Acquisition of new customers and locations for concerts and events in Italy.
2010/2016 Festspiele Südtirol - in charge of press and PR, Handling and organisation of the festival (PR and marketing, translations etc). www.festspiele-suedtirol.it
Social area
Cofounder of the charity association mamazone – Frauen und Forschung gegen Brustkrebs. Press and PR, organisation of press conferences and charity events, marketing activities/project management, realisation and translation of newsletters, brochures, acquisition of sponsors, organisation of events and conferences (responsible for the scientific program). www.mamazone.it
Congress tourism
Project management for the Tourist Board of Dobbiaco, for the “Werbegemeinschaft Hochpustertal” and for the “Touristikkomitee Pustertal” in Italy and abroad (fairs, road shows, events etc.).Supervision of the print material, translations and collaboration with different advertising agencies.
1993-1997 Free lance collaboration with the agency P & L (Frankfurt am Main). Project management, organisation and co-ordination of events and conventions for customers of the automobile and pharmaceutical branch.
1994/98 Setting up and development of the Convention Bureau South Tyrol in Germany (Association to promote conventions, conferences and incentive trips to South Tyrol). Creation of customer files and active and continuous dialog with these customers (via mailings, telephone and direct contact). Target group focusing. Public relations on behalf of the Convention Bureau. Supervision of the events, media planning and key-account management. Planning and organisation of educational trips in loco for the trade press and for decision makers). Periodical follow up and checking of the customer satisfaction. Translation and supervision of the print material (newsletters, catalogues, brochures, press releases etc.) and of the promotion activities. Creation of proposals for incentive trips to South Tyrol.
1999-2002 Promotion of Palacongressi Spa (Riva del Garda Congressi) in Germany, Austria and Switzerland. Creation of customer files and active and continuous dialog with these customers (via mailings, telephone and direct contact). Target group focusing. Public relations on behalf of Riva del Garda Congressi. Supervision of the events, media planning and key-account Management. Planning and organisation of educational trips in loco for the trade press and for decision makers. Periodical follow up and checking of the customer satisfaction.
2003-2004 Free lance collaboration with the agency Carat Italia. Responsible for new business (acquisition new clients for Northern Italy).